Position Description

Marketing Manager

Position Details

Position Title: Marketing Manager

Business Unit: Growth & Marketing

Reports To: Founder / Director

Direct Reports:

Brand

& Content Lead

Social

Media & Community Manager

Marketing

Operations Specialist (or equivalent)

Location: Australia

Employment Type: Full-time

Position Purpose

The Marketing Manager is responsible for leading the

strategic direction, execution, and continuous improvement of ProPrompt’s

marketing function. The role exists to build brand authority, drive demand, and

support sustainable growth through cohesive brand, content, social, and

campaign-led marketing.

This role acts as both a strategic leader and an operational

owner. The Marketing Manager sets the marketing vision, translates business

priorities into actionable plans, and ensures consistent, high-quality delivery

across all channels. The role also carries accountability for people

leadership, marketing capability uplift, and embedding scalable systems and

ways of working.

As ProPrompt operates at the intersection of AI, talent, and

enablement, this role requires a strong balance of creativity, commercial

thinking, digital fluency, and leadership maturity.

Key Accountabilities and Responsibilities

1. Marketing Strategy and Planning

Accountabilities

Own and lead ProPrompt’s end-to-end marketing strategy. Ensure marketing activity is aligned to company objectives, growth targets, and brand positioning.Translate strategic goals into clear, prioritised marketing plans

Key Responsibilities

Develop and maintain the annual and quarterly marketing strategy and roadmap

Define target audiences, value propositions, and channel strategies

Own the marketing planning cycle, including prioritisation and sequencing of initiatives

Identify growth opportunities across brand, content, partnerships, and campaigns.

Monitor market trends, competitor activity, and emerging platforms relevant to ProPrompt’s audience

KPIs

Delivery of agreed marketing strategy milestones

Contribution of marketing to pipeline, engagement, and brand growth

Stakeholder confidence in marketing direction and prioritisation

2. Brand Management and Positioning

Accountabilities

Act as brand custodian for ProPrompt

Protect and evolve brand positioning as the business scales

Key Responsibilities

Own brand strategy, messaging framework, and tone of voice

Ensure brand consistency across all internal and external touchpoints

Lead the development and governance of brand guidelines and templates

Review and approve major brand, content, and campaign assets

Partner with leadership to evolve brand narrative as offerings mature

KPIs

Brand consistency and quality across channels

Brand awareness, credibility, and engagement indicators

Internal adoption and correct use of brand assets

3. Social Media, Content, and Thought Leadership

Accountabilities

Lead ProPrompt’s social and content presence as a category leader

Ensure social channels support brand authority, demand, and community engagement

Key Responsibilities

Define and own the social media and content strategy

Oversee planning, creation, and distribution of content across LinkedIn and other priority platforms

Ensure content aligns with ProPrompt’s positioning in AI enablement, talent, and strategy

Build a strong thought leadership presence through founder, brand, and team channels

Monitor performance and continuously refine content approach

KPIs

Audience growth and engagement quality

Content performance against reach, engagement, and conversion goals

Consistency and relevance of content themes

4. Campaigns and Demand Generation

Accountabilities

Deliver integrated marketing campaigns that support revenue and growth objectives

Key Responsibilities

Plan and execute campaigns aligned to product launches, programs, and strategic initiatives

Oversee campaign briefing, delivery, optimisation, and reporting

Partner with sales or consulting leads to ensure alignment between marketing and commercial activity

Test and refine messaging, formats, and channels to improve performance

Ensure campaigns are delivered on time and to standard

KPIs

Campaign delivery against plan and timelines

Campaign performance and ROI

Contribution to qualified leads or opportunities

5. Leadership and People Management

Accountabilities

Build, lead, and develop a high-performing marketing team

Create a culture of ownership, clarity, and continuous improvement

Key Responsibilities

Set clear expectations, roles, and priorities for direct reports

Coach and develop team members through regular feedback and performance conversations

Conduct performance reviews and development planning

Foster collaboration, accountability, and professional growth

Ensure team capacity and capability aligns with business needs

KPIs

Team engagement and performance outcomes

Quality and consistency of team output

Retention and development of marketing talent

6. Stakeholder and Cross-Functional Collaboration

Accountabilities

Act as a trusted marketing partner to the wider business

Key Responsibilities

Build strong working relationships with leadership, consulting, and delivery

teams

Ensure marketing initiatives are aligned with business priorities

Communicate marketing plans, progress, and outcomes clearly

Manage expectations and proactively address risks or constraints

Represent marketing in planning and decision-making forums

KPIs

Stakeholder satisfaction and trust

Clarity and effectiveness of marketing communication

Reduction of delivery friction or rework

7. Financial and Operational Management

Accountabilities

Ensure disciplined management of marketing resources and budget

Key Responsibilities

Develop and manage the marketing budget

Track spend, forecast costs, and manage supplier or platform expenses

Identify opportunities to improve efficiency and ROI

Implement scalable marketing processes, tools, and governance

Maintain accurate reporting and documentation

KPIs

Budget adherence and financial control

Cost efficiency and value delivery

Maturity of marketing systems and processes

Decision Making Authority

The Marketing Manager is accountable for decisions relating

to:

Marketing strategy and prioritisation

Brand and content standards

Campaign direction and execution

Allocation of marketing budget within approved limits

Day-to-day people management decisions

Working Relationships

Internal

Founder/ Director

Consulting and Enablement Teams

Sales and Partnerships

Operations and Delivery

External

Creative and content partners

Platform and technology providers

Media and community partners

Capabilities and Competencies

Functional Competencies

Strategic marketing leadership

Brand and content expertise

Strong social media and digital capability

Commercial and analytical thinking

Excellent written and verbal communication

Leadership Competencies

People leadership and coaching

Clear decision-making and prioritisation

Adaptability in a fast-moving environment

Accountability and ownership mindset

Qualifications and Experience

Essential

Degree in Marketing, Communications, or related discipline

Proven experience in a senior marketing or marketing management role

Strong background in brand, content, and social media

Demonstrated people leadership experience

Experience working in digital-first or services-based businesses

Desirable

Experience in AI, technology, HR, or professional services

Experience scaling marketing functions in growing businesses

Exposure to B2B or consulting-led environments